our story
Canada Goose is a renowned luxury brand with a global reputation for high-quality, functional outerwear and apparel. In 2020, following the launch of the brand’s Sustainable Impact Strategy, Canada Goose began their partnership with Debrand to manage their post-consumer warranty products, enabling their ongoing sustainability and social impact commitments in alignment with four key UN Sustainable Development Goals.
Together since 2020, we’ve sent 69,220 lbs of post-consumer products in Canada to their next highest value through donation, recycling, fiber reclamation, and responsible disposal. Our role has been to quality assess every product and determine whether they are suitable for donation, reuse, or recycling.
Solutions Enabled
Donation
down recycling
Fiber reclamation
responsible disposal
Service Level
Value Added Services
Service Type
Quality Assessment
Product Intake
Outerwear, Apparel, Accessories
Keeping the planet cold and the people on it warm
The Journey
Consultation
Our initial work with Canada Goose revolved around determining the next-life channels that would best meet their goals from a financial, operational and sustainability lens. To identify these next-life channels, we worked together closely to understand the channels best suited to their product types, condition, and overall value. We began receiving product from Canada Goose distribution centers to test a variety of solution partners and find the right fit in conjunction to market changes.
By structuring this program around the Waste Hierarchy framework, we determined that reuse and donation would be the highest value channels, followed by down recycling, fiber reclamation and responsible disposal.
Logistics
When receiving Canada Goose product, Debrand quality assesses the product to establish which items are going to reuse and donation and which items can be recycled or responsibly disposed of. The products that qualify for reuse are lightly cleaned and prepared for their next life, while the items eligible for recycling are prepared to be sent to one of our trusted recycling partners.
Since 2020, we've diverted 69,220 lbs 35,130 units of Canada Goose product from landfill
Highlights
We have supported Canada Goose with regional donation programs for Northern Canadian communities in Inuvialuit, Nunavut, Nunavik and Nunatsiavut, as well as a global donation to the Ukraine in 2022. Debrand believes in donating items with dignity, and so we always ensure that jackets are clean, functional, and ready to wear for the receiving communities.
Since 2020, 17% of Canada Goose product we received was sent to donation.
Our teams engaged in many strategic discussions around the value of the down feathers that could be extracted from damaged jackets. Together, we conducted several pilot projects and trialed a variety of solution partners to eventually determine the best extraction methods. Today, we utilize these methods alongside trusted partners to collect the down feathers and send the jacket shells to their own next-life channel.
Since 2020, down fill was recovered from 56% of Canada Goose product we received.
where we're headed
Our ongoing work with Canada Goose continues to take a holistic approach to identifying the highest value next-life channels for their post-consumer products. With our deep Canadian roots and overall shared commitment to improving the environmental impact of apparel and outerwear, our partnership stays committed to diverting Canada Goose’s warranty products from landfill regionally and internationally. This includes exploring more ways that we move Canada Goose product higher up along the Waste Hierarchy and determining other possibilities within our sustainability and circularity ecosystem that propels the brand closer to their Sustainable Impact Strategy. While the planet’s waste problem won’t be solved overnight, valuable collaborative partnerships like these offer notable wins that can lead us to a brighter future.