We’re on a mission to solve the world’s waste problem.
We help brands unlock the potential in their untapped products
Most brands overlook the value of returned and damaged goods. Debrand unlocks the potential in the products that come back—or never left the distribution center to begin with.
By establishing next-life logistics processes for products that brands no longer have use for, we help recapture value and give their goods a second—or third—lease on life.
Find the worth in waste
We got our start in our hometown of Vancouver, showing local companies a better solution for their excess branded gear than the landfill—or “brandfill,” as we called it. Then we kept thinking bigger—what if we could shift mindsets so every brand sees waste as an opportunity instead of a burden?
Our commitment to challenging conventional ways of thinking and asking big questions resonated with leading brands across North America. Today, we support over 50 household names, along with emerging brands, through our approach to next-life logistics.
Vetted and time-tested partnerships
With consumer expectations and regulations changing by the minute, we put you on the right track. We’ve done the heavy lifting, building trusted relationships with industry leaders in apparel and footwear resale, donation, repair, recycling and responsible disposal, and vetting them through years of trials, pilots and close partnership.
How we can help
Our Services
From consolidation to circulation—we’ll take care of every step to give your goods a new lease on life.
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Our Solutions
From repair and resale to responsible disposal, we’ll work with our established network of solutions partners to recommend the next-best life solution for your business.
Learn moreMilestones
Solving the world’s waste problem won’t happen overnight, but we’ve made big strides over the last 16 years.
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2008
Debrand is founded in Vancouver, BC.
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2010
The Vancouver Olympics highlights a dramatic, increased need for reuse and recycling solutions.
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2011
Debrand is voted one of BC Business’ Top Innovators.
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2013
ReitenRight, Debrand’s sister company, launches a recycling solution that transforms yoga mats into equestrian footing.
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2019
Debrand is a recipient of the Women’s Entrepreneurship Fund.
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2020
Debrand expands its offering to include value-add services—like sorting and grading for reuse and advanced recycling trials.
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2021
Debrand launches in the US and begins offering sorting and grading services at two US-based facilities.
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2022
Debrand receives strategic investment from WM to better position the business for expansive growth.
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2023
Debrand relocates their HQ to a new 21,000 ft² facility in Surrey, BC.
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Our leadership team
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Amelia Eleiter
CEO & Co-founder
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Wes Baker
Co-Founder & SVP of Strategic Initiatives
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Todd Hounsell
VP of Growth
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Lina Londono
VP of Sustainability & Solutions
Get in touch
Let’s sort out your path to sustainability.
Get in touch with a member of our team today.
