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Propelling the apparel industry’s sustainable future

We partner with world-class apparel brands and trusted solution partners to build scalable systems of sustainability. Learn more about some of the impactful projects we’ve worked on.


We partnered with our American recycling partner, Eastman, to reach valuable milestones for our industry through this innovative pilot project. 5,000 pounds of pre- and post-consumer apparel waste were collected from global fashion brands for recycling to create new Naia™ Renew fibers. These fibers are derived from a closed-loop recycling process and used to create new apparel that is certified biodegradable and compostable.

This project showcases the value of sortation and irritant removal for Eastman’s cutting-edge molecular recycling technology. Through our iterative collaboration, we have achieved new milestones for circular textile recycling solutions at scale.


We worked closely with Everlane on a two-year-long project to assess and sort a backlog of over 112,000 damaged products using our Allocation Engine—diverting the products from landfill. Through resale and donation channels, we’ve helped Everlane maximize product value recovery, increase warehouse capacity and give their returns a new lease on life. Learnings from the pilot have helped Everlane revamp their returns quality control process to minimize the number of returns that are damaged out of sellable inventory.


Through our longstanding partnership with lululemon, we’ve helped establish next-life solutions for their suite of products. We work with our trusted network of solution partners to recycle apparel into product insulation, stuffing for mattresses, furniture and sporting equipment; to turn damaged and excess footwear into stable comfort pillows and blow-in insulation; and to transform yoga mats into equestrian footing. By partnering with lululemon to spearhead textile-to-textile recycling technologies and run circularity trials, we’re working together to advance the apparel industry’s circular ecosystem.

Victoria’s Secret

We helped Victoria’s Secret pilot a take-back program in 14 stores across the US—giving their customers a simple way to return used products, so we can recapture the materials. Through this pilot, we tested donation, textile recycling and waste-to-energy channels to show Victoria’s Secret the different paths to developing a circular product model. As a result, we successfully collected, sorted and pre-processed returns and allocated them to their highest value channels and diverted textile waste from landfills.


“For any brand that wants to have sustainability present in their operations and wants to be ahead of the curve, managing products responsibly and securely has to be a really important priority. Debrand is a big part of how we do that at lululemon.”

lululemon athletica

“Debrand cares deeply about finding true, scalable solutions and that showed through every step of our collaboration.”


“Debrand is a great partner to work with. They go out of their way to support your objectives and work with you to find solutions.”

Kit + Ace

“Debrand has been extremely genuine and accommodating with the multiple interactions I have had with their team. They have exceeded my expectations by sourcing valuable materials that are no longer fit for their original purpose.”

Salt Legacy

“We at Eleven Radius are gathering industry leaders together to co-create the circular fashion economy, and we’re thrilled to count Debrand as one of our founding circular fashion pioneers.”

Eleven Radius

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We respectfully acknowledge our place of work is within the ancestral, traditional and unceded territories of the Xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh (Squamish) and səl̓ilwətaʔɬ/sel̓ílwitulh (Tsleil-Waututh) and that we serve the Peoples of the many Nations throughout British Columbia.

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